SEO Glossary

Search Engine Optimization Definitions and Explanations from SEO Glossary

SEO Terms Glossary – SEO Acronyms – SEO Abbreviations

The Directory provides a glossary of terms, abbreviations and acronyms used in the search engine optimization and search engine marketing industries.

Algorithm: Algorithm are set of rules which a search engine uses to rank listings in its index in response to a particular query. Search engines donot reveal their algorithms to protect themselves from competitors and people who wish to spam and want to gain an unfair advantage in ranking.

Backlinks: Backlinks are the incoming links pointing to a webpage, which are used as a source of voting system by search engine algorithms to determine the significance of a website. More backlinks are enhanced than fewer backlinks, but the quality of backlinks (i.e., how important is the website where our websites link originates) has more influence on web page rankings than the number of backlinks.

Banned: When web pages are removed from a search engine’s index, distinctively because the search engine has reckon them to be spamming or violating some type of guidelines are banned from search engines directories.

Click-Through-Rate (CTR): CTR can be explained better with the percentage of clicks on a link compared to the number of people who see the link. CTR is a measure to assess the efficacy of online marketing like banner advertising, emails or search advertising. For eg: A newsletter is viewed by 100 people, and 6 of them click on web links contained in the newsletter. This newsletter than has a click-through-rate of 6%.

Conversion Rate: The relationship between visitors to a web site and positive outcomes (such as sales) a website receives considers to be a “conversion, often expressed as a percentage value. For eg: If a web site has 100 visitors and 40 of them convert, then the website has a 40 % conversion rate.

Cost Per Click (CPC): CPC is a system where an advertiser agrees to pay an amount to the website which displays their link on their website, pays the agreed amount for each click on the leading link to their website.

Crawler: Crawler is a component of search engine that collects listings by automatically “crawling” the web. A search engine’s crawler (also called a spider or robot or bot), follows links to web pages. It makes copies of the web pages searched and saves these in the search engine’s index.

Directories: Directories are type of search engines where humans gather listings, rather than by automated crawling of the web. In directories, web sites are generally reviewed, and placed in a appropriate category. For eg: DMOZ a human based crawling and submission.

Doorway Page: A web page which itself has no information to those viewing it but is created expressly in hopes of ranking well for a specific term and often for a certain search engine, non-paid listings are called Doorway pages. Instead, visitors will often see only some invitation on the doorway page leading them to other pages (i.e., “Click Here To Enter), or they may be automatically redirected to the doorway page. Several search engines have guidelines against doorway pages as they are seen as a form of SPAM, though they are more commonly allowed in through paid inclusion programs.

Delisting: Delisting occurs when pages are removed from a search engines index. It can happen because being banned, illegal content or for other reasons, such as an accidental glitch on the search engine’s part.

Graphical Search Inventory: Graphical Search Inventory are exactly banners, and other types of advertising units which can be synchronized to search keywords. They even include pop-ups, browser toolbars and rich media.

Geo-Targeting: Also known as geographical targeting is a term mainly used in paid search advertising where it depicts advertising being displayed only to users from a chosen geographical region (country, state, zip code, radius). Geo-targeting endeavors to increase the importance and thus effectiveness of advertising (as measured for example in click-through or conversion rates).

Google Maps: Free online map service from Google. It offers a map of the entire world which can be dragged and is a business locator for the U.S, Germany, Australia, Canada, China, Spain, France, Italy, Japan, Netherlands and UK.

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Google PIN: Google PIN is an unique number made up of 5 digits which is used to activate your business listing in Google Maps.

Hit: Hit is a request for a file located on a web server. Since a web page can contain many different elements, e.g. graphic images, many hits can be recorded when a user visits a single page. For example, a HTML page containing five images would record six hits – five individual hits for the five images and one for the HTML file.

Index: The collection of information a search engine has that searches query against. With crawler-based search engines, the index is typically copied from all the web pages which the search engines have found from crawling the web.

Inbound Links: Links coming from other websites to your website are called as inbound links. Inbound links helps increase the page rank of the website. More the inbound links more are the preferences of higher page rank. However quality inbound links are considered more than quantity links.

Keyword : Keyword is a word or phrase which is typed into a search engine search box to search a particular product or service or guidance. Key words are those famous words which are related to anyone website. For ex Website of Jewelleries concentrate on keywords such as Jewellery or phrases such as Engagement rings.

Landing Page: Landing page is a page which a visitor arrives on after clicking on an web advertising link (for eg: a link in a newsletter, a pay-per-click ad or an organic search engine listing). Landing pages are sequential in determining conversion rates or interaction success, and web marketers invest a lot of effort in promoting the various elements of a landing page (calls to action, content, navigation, graphic design) to achieve the best possible traffic conversion from the page. A landing page should always be pertinent to the message a visitor saw when clicking on a web link. For eg: an advertisement stating “Page rank checker free tool!” should direct to a landing page having page rank checker tool and not contain any off-topic content.

Link Popularity: Most vital factors in getting a good ranking for a website. Link popularity is derived from the number of inbound links to your website.

Listings: Listings are the results that a search engine returns for a precised search term.

Local Search Listing: An improved business listing that is proposed to 35 local search engines including Google Local and Yahoo! Local. A Local Search Listing also comprises an Online Local Profile.

Meta Tags: Meta tags are html tags are placed within the HTML code in the respective page which we opt for optimization, but are not displayed on the website. Search engines use these tags for the sole purpose of indexing and cataloging your website.

Meta Description Tag: The description meta tag is a general description of what is enclosed in your web page. Some search engines (not all) exhibit the content of the description tag below your title in the list of results.

Meta Keywords Tag: The keyword meta tag was premeditated to help search engines understand the significance between a website and the search terms people use in order to find it.

Meta Title Tag: The title meta tag is vital for search engine optimization since content included in title tags is not only evaluated for ranking, but can also be demonstrated as hyperlinked text on search engine results pages and appears in the title bar of web browsers.

Natural Search Engine Optimization: Even termed as “organic search engine optimization” or“ search engine optimization”. Natural Search Engine Optimization can be resoluted as any techniques used to improve the ranking of a web page within the main search engine results. Natural search engine optimization includes techniques that comply with search engine guidelines as well as techniques considered to be unacceptable by search engines also called search engine spamming or black hat Search Engine Optimization (SEO).

Online Local Profile: Online Local Profile is a detailed business profile with a unique URL you can provide to your customers. You get absolute control of your Online Local Profile and can inhabit it the way you like. The best thing is you don’t need a website to get on track!

Optimization Services: A synopsis term for a broad range of search engine optimization services offered by search engine optimization companies. Optimization Services can include, but are not limited to, keyword research, review and enhancement of meta data, copywriting, back link building, sitemap design, consultation on site design and navigation, and search engine submission.

Organic Results / Listings: Natural listings returned on the Search Engine Results Pages (SERPs), which are ranked on relevancy to a search term.

Outbound Links: Outbound links are outgoing links from a particular web page leading to other web pages. Outbound links can be links to other websites or links within a same website.

Paid Inclusion: Paid Inclusion is a submission service where you spend a fee to a search engine and the search engine assures that your website will be included in its index. Paid inclusion programs will also guarantee that your website is indexed very fast and crawled on regular basis.
The best known paid inclusion service is Yahoo! Search Submit Basic.

PPC (a.k.a. Pay-For-Performance): A type of program where you bid on keywords for your website to be exhibited in sponsored ads/links area when a user searches upon certain keywords. URLs with a higher bid will be exhibited in a more prominent position.

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Online Resources

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